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Campaigns, media, creative, and market work selected for the decisions behind them.

Slemani WalkPublic case study
01BrandingPUBLISHED

Slemani Walk

A place brand designed to turn a new destination into a cultural habit.

Client contextSlemani Walk
Formatcontent case study
OutcomeA flexible identity system that could move from wayfinding to social content without losing its local character.
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TECHFEST 2023Public case study
02EventsPUBLISHED

TECHFEST 2023

A high-energy event identity for the people building Iraq's next chapter.

Client contextTECHFEST
Formatevent case study
OutcomeA system of stage, motion, and social assets that made one event feel like a whole visual world.
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Art of BeautyPublic case study
03Social MediaPUBLISHED

Art of Beauty

A softer digital language for a beauty brand with a sharper ambition.

Client contextArt of Beauty
Formatcontent case study
OutcomeA content direction built for consistency, conversion, and a more recognizable feed presence.
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Ritter SportPublic case study
04CreativePUBLISHED

Ritter Sport

A stop-motion story that makes a familiar square feel new again.

Client contextRitter Sport
Formatcontent case study
OutcomeA tactile campaign asset designed for thumb-stopping social moments and in-store energy.
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Signal TargetPublic case study
05DigitalPUBLISHED

Signal Target

A digital presence that makes complex services feel immediately navigable.

Client contextSignal Target
Formatmedia case study
OutcomeClearer product storytelling and a modular visual system for a growing technology business.
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In SlemaniPublic case study
06DigitalPUBLISHED

In Slemani

A city guide made to feel as alive as the city it documents.

Client contextInSlemani
Formatcontent case study
OutcomeAn editorial content direction that connects place, people, and discovery across channels.
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Global Quick-Service CampaignPrivate case study
07DigitalCONFIDENTIAL

Global Quick-Service Campaign

A multi-market digital advertising campaign built to drive attention, visits, and repeat consideration.

Client contextInternational restaurant group
Formatcampaign case study
OutcomeMedia planning, audience segmentation, creative testing, and platform optimization across a high-volume consumer category.
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Hospitality Growth CampaignPrivate case study
08DigitalCONFIDENTIAL

Hospitality Growth Campaign

A digital acquisition and brand campaign for a hospitality group expanding its presence in the region.

Client contextInternational hospitality group
Formatmedia case study
OutcomeChannel planning, audience development, campaign rollout, and reporting designed around a long consideration cycle.
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Enterprise Launch ProgrammePrivate case study
09CreativeCONFIDENTIAL

Enterprise Launch Programme

A launch programme connecting paid media, market context, and a clear message across multiple audiences.

Client contextGlobal enterprise brand
Formatcampaign case study
OutcomeCampaign architecture, media buying, creative coordination, and learning loops built for a complex stakeholder environment.
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